
The Spinning Fix







Scope
Logo design
Brand & identity design
Client
Richard White
Founder of The Spinning Fix
Summary
Bike fitter and physiotherapist Richard White, combines his deep knowledge and skillset in the realm of physiotherapy with his passion for cycling. A unique, niche business has emerged – assisting cyclists to perform at their peak and steer clear of, or overcome injuries.
Task
Develop a brand Identity that will attract this niche market, whilst visually explaining the unique offering through iconography and typography.
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